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What makes a great Twitter profile for a writer?
- Represent your author brand accurately and professionally.
- Use your real author name, so you're easy to find and follow!
- Use a real (and respectable) photo of yourself for your profile picture.
- Write a simple and direct bio. Feel free to list what you'll be tweeting about.
- Use the 'Pinned Tweet' feature to link to your latest blog post or published work.
What should you tweet about?
- Writing and industry-related news/feature articles.
- Helpful, resourceful tweets - direct your followers to articles by other writers that you found helpful or inspiring.
- Motivational images/quotes.
- Make sure your tweets contribute to the writing community on Twitter.
- Don't be all about self-promotion (asking people to buy your book).
How to use hashtags, and what hashtags should you use?
- Be sure to change the hashtags you're using according to what you're tweeting about.
- Don't use sentences in hashtags.
- Check out the tool Hashtagify, which acts as a "search engine" for hashtags, explores the latest trends and related hashtag terms.
Should you use images on Twitter?
- Keep your images basic and easy to view (and read, if they're quotes), nothing too busy!
- Get the dimensions right (the width should be double the height).
- Use Canva for image creation, as they provide you with the correct dimensions from the beginning, and offer super easy design features.
How often should you tweet?
- Remember that the lifetime of a tweet is just 5 minutes.
- You can tweet as often as you like, as long as it doesn't take you away from other responsibilities and writing!
- Use Buffer.com to schedule tweets to go live, which means you don't have to be on Twitter all the time!
Common mistakes writers make on Twitter:
- Getting too obscure and creative with their tweets.
- Not using simple language.
- Using superfluous words and taking up prime 'tweet real estate'.
- Using too many hashtags (3 at most).
- Using silly hashtags (sentence long hashtags, like we do when we speak).
- Being negative - don't whinge all the time!
- Trying too hard to promote and sell their book.